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Marketing

The Barney School offers a major in Marketing for students aspiring to leadership positions in the private, public and non-profit sectors. The Marketing specialization includes courses in Principles of Marketing, Consumer Behavior, Marketing Research, and upper-level courses in a variety of marketing areas, such as Marketing Communications, Retailing, and Sales Management. The curriculum is integrated through a capstone course in Marketing Strategy.

To assist students in pursuing careers in specialized areas of marketing, specific courses of study are outlined for International Marketing, Retailing, Marketing Communications, and Services Marketing. These concentrations designate courses to fulfill the required and elective segments of the marketing major. Students interested in pursuing one of these career tracks should meet with their major advisor. When available, internships with area organizations are offered to qualified students as an elective in the major.

Course Descriptions

Professors of Marketing

Dr. Terri Albert, talbert@hartford.edu Associate Professor of Marketing

Michael Bzullak, bzullak@hartford.edu
Coordinator of Internship Program

Dr. Charles Canedy III, canedy@hartford.edu
Associate Professor of Marketing

Dr. Jerome Katrichis, Chair, katrichis@hartford.edu Associate Professor of Marketing

Dr. Peter LaPlaca, laplaca@hartford.edu
Visiting Associate Professor of Marketing and Associate Dean of Academic Management

Dr. Margery Steinberg, steinberg@hartford.edu Assoc. Professor of Marketing

Requirements for the Major
Required courses

Course #	Course Title	Offered
MKT 340	Consumer Behavior	Fall only
MKT 420	Marketing Research	Each semester
MKT 454	Marketing Strategy	Spring only
MKT 480	Internship	Both semesters & summer

Two elective courses should be selected in consultation with an advisor

A seventh course is required. Marketing majors may take a third elective in Marketing or take ONE of the following communication or management courses as a major elective with advisor approval (if prerequisites are met):

Marketing electives selected in consultation with a designated faculty advisor [12]

Marketing Minor: Non-Barney Students 15 Credits

• MKT 310 Introduction to Marketing [3]
  
• MKT 325 Marketing Communications [3]
  
• MKT 340 Consumer Behavior [3]
  

Two approved electives from Marketing or Management [6]

The American Marketing Association

The American Marketing Association (AMA) is an international organization dedicated to helping students to: (1) understand the role of marketing in today's society, (2) develop professional marketing skills, (3) practically apply "the classroom experience"and (4) network with top marketing professionals. Membership in the AMA Collegiate Chapter offers students the opportunity to lead, manage, and participate in a range of activities and programs designed to educate the marketing practitioners of tomorrow.

Website Resources

American Marketing Association : http://www.ama.org