Courses:

Marketing Communications

Marketing and Technology

Marketing Management

Marketing Research

International (Graduate level--International Business, International Services, Internships).

Professor Albert received her M.S. and Ph.D. from the University of Southern California. Her research focuses on understanding customer behavior as technology is increasingly integrated into product innovation and the marketing of goods and services. This research was advanced during multiple semesters as a scholar-in-residence at NYU’s Stern School in addition to her long term appointment with General Electric’s edgelab (state-of-the-art business research facility). Her work has been published in journals such as Harvard Business Review, MIS Quarterly, Journal of Advertising Research, and Multivariate Behavioral Research in addition to her textbook, E-Business Marketing. Dr. Albert’s teaching focuses on the social responsibility/holistic marketing concept. In addition, her courses have global components that often include an international experience (for example, services marketing in the U.S. and Southeast Asia). Prior to her academic appointment, she was president of a marketing consulting firm serving the financial services industry. Clients included MasterCard, Wells Fargo, and Bank of America.

Education: University of Southern California, Ph.D. and M.S., University of Maryland, B.A., Peter F. Drucker Graduate Management Center
Claremont Graduate School, Advanced Management Program, UCLA--Anderson School of Management, Selected Marketing and Finance MBA coursework

Selected Scholarship Books and Articles:
Albert, T. and Randy Jacobs (2008) "Television Attitudes and TV Types of African-Americans, Latinos and Caucasians". Journal of Advertising Research, 48, 2, 235-246

Albert, Terri and Russell S. Winer (2005). Capturing Customers Spare Change. Harvard Business Review, 83, 5, 28.

Albert, Terri and Ralph Reilly (2005). Integrating Multi-Media Instructional Technology into the Classroom: An Empirical Study of Faculty and Students. Computers in Education Journal, 15, 2, 11-17.

Albert, Terri, Paulo Goes and Alok Gupta (2004). GIST: a Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites.
MIS Quarterly, 28, 2, 161-182.

Albert, Terri, C. and William B. Sanders (2003). E-Business Marketing, Upper Saddle River, NJ: Prentice-Hall.

Albert, Terri, Edward Johnson, Daniel Gasparino, and Pinar Tokatli (2003). Planning for the Baby Boomers Healthcare Needs: A Case Study. Journal of Hospital Marketing and Public Relations, 15, 1, 77-88.

Albert, Terri (2003). Need-Based Segmentation and Customized Communication Strategies in a Complex Commodity Industry: A Supply Chain Study. Industrial Marketing Management, 32, 4, 281-290.

Albert, T.C., Schriesheim, C.A., & Michael, W.B (1986). "Invariance of Factorial Validity of a Job Performance Scale". Educational and Psychological Measurement, 46, 237-244.

Marsh, H.W. & Cooper (Albert), T.C (1981). "Prior Subject Interest, Student Evaluations, and Instructional Effectiveness". Multivariate Behavioral Research, 16, 83-104.

Michael, W.B., Cooper (Albert), T.C., Shaffer, P. & Wallis, E (1980). "A Comparison of the Reliability and Validity of Ratings of Student Performance on Essay Examinations by Professors of English and by Professors of Other Disciplines". Educational and Psychological Measurement, 40, 183-195.

Recent Achievements and Honors: Scholar-in-Residence, NYU Stern School of Business, 2005 and 2006

University of Hartford, Barney School of Business, Faculty Research Award, 2005

AOL, Partnerships in Excellence Program, 2004

Hormel Foods, Teaching Excellence Award Nominee, 2004

University of Hartford, Barney School of Business, Teaching Excellence Award, 2003.

University of Hartford, School of Business Summer Research Grant, 2002.

American Marketing Associations, Best Conference (Winter Educators) Special Session Nomination, February, 2002

Professional Activities: American Marketing Association: Technology and Innovation and Marketing and Society, Consultancies:
E-business strategies for a steel industry trade association

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